This is one of the most positive things I’ve seen come out of the whole “let’s start Christmas shopping in October” nonsense. A really phenomenal woman entrepreneur, Tereza Nemessanyi (founder of Honestly Now), had the idea that since everyone IS going to shop at some point between now and the new year, we might as well harness those dollars and funnel them toward women-owned businesses. Why? Because one of the best ways to support equality and women in positions of power in business is to become their customers. It might even be THE best way. So if you want to see more women-led companies succeed, peruse the list below and see if you can get your holiday shopping done while doing something great for women (and really for all of us) at the same time.
My personal favorites on the list for gifts this year are 20x200 (founded by Jen Bekman) and Birchbox (founded by Hayley Barna and Katia Beauchamp)
And if you like this idea, please spread it far and wide across the Twitterverse with this: http://bit.ly/tX5nBv #BlackFriday #xx4xmas
Forget the mall. This Black Friday, get comfy on your couch and browse the best that women-led businesses have to offer.It’s the XX for Xmas Holiday Guide!
Everything from gadgets to jewels, for everyone on your list — check in early and often, as we have hundreds more to load up.




